YOU CAN BECOME A FOUNDING MEMBER WHEN YOU PURCHASE THIS LIMITED-EDITION WINE
Austin’s is building a new cellar door, we are going to create an amazing venue that showcases the best wine and produce in the Moorabool Valley region. We’re asking you to make a small investment in us, and in return, you will receive delicious premium wine. The result will be a first-class space to be enjoyed by serious wine, food and fun lovers.
What started as a dream 10 years ago is ready to take shape.
The site’s selected, the plans are drawn (thanks Matt Goodman).
We’re ready to build the cellar door at our vineyard in Sutherlands Creek, Geelong.
We have raised the majority of the funds and now we are inviting you to be part of the build and become a founding member and enjoy the space for you to be able to celebrate wine.
We’ve always believed it’s our privilege to make our wine for the people. And we thought what better way to remember what we’re trying to achieve, than by having our cellar door built by the people..
So, we created limited-edition special blend wines for the occasion and our foundation members will have the chance to stamp their name on the door…literally.
Capturing the beauty of the region’s landscape, we collaborated with local artist Natalie Anderson to create the labels for this release. The finished products are bottles to be admired as you enjoy their contents or presented to your favourite people as the gift that keeps on giving.
What’s included in the Foundation Membership?
As if wonderful wine wasn’t enough, we’ve included some delicious extras for our Austin’s cellar door foundation members.
- Invitation to the exclusive VIP pre-opening event where you get to see your name stamped on the door.
- A 10% discount on any wine purchase or cellar door event for the first 12 months from opening.
- Choose from either pinot noir or shiraz from our award-winning winery.
- Strictly limited edition—only 330 dozen of each wine made.
- Each bottle is individually numbered.
- Available in mixed or straight dozens.
What wines are included in the Austin’s Wines Founding Membership?
We love a reason to put our creativity and skills to the test to perfect a blend. And we think we’ve risen to the occasion with these.
These wines would have been sent to the restaurant trade but 2020 had other ideas. Instead our premium wines have been bottled for this project. For $25 a bottle, it’s also a great quality for the pice.
2019 Cellar Door Pinot Noir
Lovely ripe fruits of dark cherry and plum overlaid with savoury spice and firm structure.
2019 Cellar Door Shiraz
A cool climate shiraz with aromatics of ripe red berries and black mulberry. A smooth palate of concentrated berry compote, charry oak and a hint of vanilla.
12 bottles $299 – straight or mixed dozens available.
Artwork by Natalie Anderson
What will the Austin’s founding member campaign achieve?
We’ll be converting one of the working shearing sheds that’s been on the property for over 50 years. There’ll be ample room to build the cellar door and bar, a kitchen, casual seating and an outside picnic area. We’re looking to build a multi-purpose space that will become the food and wine hub of the Moorabool Valley, showcasing the best produce and products from local suppliers and artisans. With a family-friendly atmosphere and amenities, there’ll be lots of wide, open lawn for the kids to can run around, while the adults sit back and enjoy a bottle of wine, a bite to eat and the company of each other.
Why do you need to raise money for the project?
We wish we were in a position to fully fund this ourselves, but bushfires, drought and a global pandemic have all had an impact on the business this year. We know we could wait a few more years, continuing to save to make up the shortfall. But our restaurant sales have been limited thanks to Covid19, so we thought we would could use our Austin’s wines to create something special that will keep the project moving forward. Because after all this is over, we’re all going to be looking for great places and spaces where we can get together and create new memories.
Reaching out to the people that have supported us this far and giving them an opportunity to be a part of the next phase of our growth, is both satisfying and rewarding for us as business owners and people.
The project will re-use as much material as possible from the original shed, including the ramps, timber beams, barn doors and tracks.
What will the Austin’s Cellar Door offer?
When we first created 6Ft6 wines, we wanted it to be ‘The People’s Pinot’. We wanted to make an affordable, enjoyable wine, for hardworking, fun loving people. We saw it as an expression of who we are.
We see the Austin’s Cellar door as an extension of who we are – people who simply love wine and love how it’s a channel to form conversation and connection. This cellar door will be a place that offers experiences, learnings and opportunities to connect and converse with a wide range of people, all with a common XXX of fun. This will include:
- Wine/winery experiences such as Rent-A-Vine, day workshops, year long courses, blending workshops, wine tasting boards…
- Wine tasting offered as a traditional drop-in, but also ticketed tasting sessions
- Regular Sunday sessions with food trucks, cocktails and music
- A community vegetable and herb garden which will be Richard’s pet project
- Pam is dusting off her apron to serve you a wine or two, answering any questions you may have
- Liz is already taste testing cheeses to pair with the wines and researching her favourite caterers and food trucks
- Kane our sales manager is working out where’s going to be the best place to arrange his wine displays so you can pick up a carton on your way out
- Kamahl who looks after our logistics is dusting off the ute and marking his bay in the carpark so there’s a steady supply of wine
- Scott’s practicing his moves ready for the dancefloor
- And Belle’s trying to put her 1000’s of ideas into some sort of workable order, ready for implementation.
A final thought
Yes, this cellar door is part of our business growth plan to expand our sales.
Yes, we want to expand our offerings to include experience-based tourism.
But above all, we just want to keep producing great wine, in a great venue, for great people.
As a foundation member, you get to be a part of that with us.
So, thank you. You really are making dreams come true.
Wine Tasting Notes
2019 Cellar Door Pinot Noir
Lovely ripe fruits of dark cherry and plum overlayed with savoury spice and firm structure.
2019 Cellar Door Shiraz
A cool climate shiraz with aromatics of ripe red berries and black mulberry. A smooth palate of concentrated berry compote, charry oak and a hint of vanilla.[accordion-item_inner title=”Who is Nat Anderson ?”] [/accordion-item_inner]
Australian Winemakers since 1982
Grown in the rich limestone soils and cool climes of the Moorabool Valley, we’ve created a wine for sharing life’s best moments, both big and small. Bring your family and friends, pull up a chair, raise a glass and let’s make memories. Welcome to the Austin’s family.
Austin’s grows and produces single vineyard, premium wines, and is owned and operated by second-generation family members, Scott and Belinda Austin. Harnessing 30 years of Austin’s winemaking history, they are driven to reshape the ‘typical’ Australian fine wine occasion into a vibrant, exploratory and welcoming experience.
In the last five years, the business has seen significant business growth, driven by 6Ft6 nationally, and a boutique on-premise focus for its core Austin’s brand.
Approaching wine with an innovative, contemporary and authentic attitude, the hope is for Austin’s to be wholeheartedly and memorably enjoyed with family and friends.
A FAMILY OF THE VINES
In 1982, Pamela and Richard Austin purchased a small five-acre block in Waurn Ponds, Victoria. Driven by a desire to grow grapes and make wine to be enjoyed with their friends around the dinner table, they developed a small vineyard of three acres.
This passion evolved over time and in 1990 they purchased acreage in the Moorabool Valley and set about planting a new vineyard. Over the course of five years they established 150 acres of vines and Austin’s Wines was born.
Winemaking was in the family bloodline. In 2008 their son Scott took ownership of the business and was later joined by his wife Belinda and their three children Spencer, Delilah and Huxley.
Austin’s grows and produces single vineyard, premium wines. Harnessing 30 years of Austin’s winemaking history, we are driven to reshape the ‘typical’ Australian fine wine occasion into a vibrant, exploratory and welcoming experience.
Our philosophy is, and always will be, to create quality wine to be enjoyed with family and friends in an authentic, welcoming and enriching experience, through both our special occasion wine brand, Austin’s or our mid-tier range, 6Ft6.
Why Moorabool Valley WINE?
The Moorabool Valley produces wines of great power and concentration, with precise varietal definition and deft balance.
Continental in nature, we’re close to the Southern Ocean and dry in summer. The cool climate gives our wines full ripeness and beautiful finesse.
Moorabool Valley has a rich history, with ancient volcanic soils containing a tough limestone and basalt base. This forms the sub-region’s unique terroir and provides the ideal free-draining soil for our grapevines.
Austin’s has been located in the heart of the Moorabool Valley since 1990, a cool climate wine region steeped in rich history. Nestled between Geelong & Ballarat, the Moorabool Valley’s small, family run vineyards provide rich and intense low yield fruit, an ideal terroir for producing award-winning wines.
The Austin’s Estate is across 1,500 acres, with 150 under vine. The land boasts rich volcanic, limestone soils and a terrain that sits in a rain shadow.
Challenging weather conditions makes the Moorabool Valley one of the most complicated places to make wine, yet it produces some of the region’s best wines, notably, pinot noir.
Sitting on the ocean floor some 20,000 years ago, this land has been reclaimed by millennia of volcanic activity. Geelong’s Moorabool Valley sub-region has a tough limestone and basalt base. This gives the sub-region its unique terroir and provides the ideal free-draining soil for our grapevines.
Moorabool Valley’s cool climate is continental by nature but still moderated by its proximity to the ocean. This provides perfect conditions to grow world-class wines. All our vines are planted north–south and trained vertically. The canopies are managed to provide enough light and air into the fruit zone to maximise vine quality and health.
Careful irrigation during the growing season ensures healthy vine growth and even ripening which is the key to quality fruit.
Read more about the Moorabool Valley region here.
We know you’d love to be doing a wine tasting at home as soon as possible. That’s why we will dispatch your order within 24 hours of your placing it.*
We are located in the Moorobool Valley, Victoria. We use either a courier, Fastway or Australia Post depending on the location. Orders are picked up our orders every afternoon at 3pm. Once fulfilled, you will receive an email confirming it’s dispatch with a tracking ID so you can follow it the entire journey.
How much does it cost?
Free shipping AUS wide with any purchase over $99 to most areas. When shipping exceeds $35 this is added on to the order and will show at the cart.
For any purchase under $99:
- VIC – $10
- Every other state $20
When will it arrive?
- Geelong – 1-2 Business Days
- Melbourne – 1-2 Business Days
- Rest of Victoria – 1-2 Business Days
- NSW/ACT – 2-3 Business Days
- SA – 2-3 Business Days
- TAS – 4-5 Business Days
- QLD – 5-7 Business Days
- WA – 7 Business Days
- NT – 7 Business Days
If you order hasn’t arrived within this time frame, please contact us so we can chase it up for you.
* In warmer months we will not dispatch orders on Friday to avoid heat issues with wine during transport. During sale times please allow 48 hours for dispatch. 24 hours refers to next business day if order placed before 3pm.
We are very confident in the quality of our wines that if for any reason you feel the wine is not up to standard, follow these steps to enable a refund:
- Notify us within 30 days of your delivery that you will like a refund. Any feedback during this time would be appreciated.
- We’ll send you a return shipping label and you can book in a pick up address and time that suits you.
- Upon inspection of the goods returned, if they are in the same condition as to how they were sent*, we will issue a refund to you.
*’Same condition to how they were sent’ simply means – no damaged labels, wine must have been stored in appropriate temperature conditions (not in a freezer or in direct sunlight or in damp conditions). The shipment is to be sent back in the original box and include the empty bottle of wine you have consumed to ensure the package is shipped safely.
If for some reason the wine was delivered to you damaged, simply take a photo of the stock and we will send a replacement.