Well, the time has come. The Cellar door site HAS been selected, the plans are drawn. It’s just a few steps away and we would love your help.

we’VE created a limited-edition premium wine for the occasion and by purchasing, you will become a founding member and FOREVER BE PART OF THIS WONDERFUL PROJECT.



the cellar door wine


Austin’s is building a new cellar door, we are going to create an amazing venue that showcases the best wine and produce in the Moorabool Valley region. We’re asking you to make a small investment in us, and in return, you will receive delicious premium wine. The result will be  a first-class space to be enjoyed by serious wine, food and fun lovers.

What started as a dream 10 years ago is ready to take shape.

The site’s selected, the plans are drawn (thanks Matt Goodman).

We’re ready to build the cellar door at our vineyard in Sutherlands Creek, Geelong.

We have raised the majority of the funds and now we are inviting you to be part of the build and become a founding member and enjoy the space for you to be able to celebrate wine.

We’ve always believed it’s our privilege to make our wine for the people. And we thought what better way to remember what we’re trying to achieve, than by having our cellar door built by the people.

So, we created limited-edition special blend wines for the occasion and our foundation members will have the chance to stamp their name on the door…literally.

Capturing the beauty of the region’s landscape, we collaborated with local artist Natalie Anderson to create the labels for this release. The finished products are bottles to be admired as you enjoy their contents or presented to your favourite people as the gift that keeps on giving.

There is only 330 dozen of each variety and every bottle is individually numbered.

The wines are premium Austin’s quality, what we would have sold to restaurants in 2020 but we have now used to reward our founding members.

It’s Austin’s quality wine for $25 a bottle!

Austins Cellar Door Founding Member Pinot Noir

Cellar Door Pinot Noir 2019

Lovely ripe fruits of dark cherry and plum overlaid with savoury spice and firm structure.

CEllar Door Founding Members Shiraz

Cellar Door Shiraz 2019

A cool climate shiraz with aromatics of ripe red berries and black mulberry. A smooth palate of concentrated berry compote, charry oak and a hint of vanilla.

the perks (besides delicious wine)

become a founding member


Label art by Natalie Anderson

Nat Anderson is local to Geelong and lives closeby to the Austin’s vineyard. Her art practice is driven by a desire for lifelong learning and a connection to country.

Natalie said “the art was all about the huge wonderful Sutherlands Creek sky, full to the brim with painterly cumulus clouds – and the colours of those vines – the vines were in various stages of russet red when I was there and I remember thinking ‘could this be any more perfect?’ It was almost instant in my mind what I wanted to paint – the long low horizon dominated by the sky and the promise of rain; the harvest and the associated joy of the harvest in the vines; and the feeling of being part of a tradition and a story.”

read more about Natalie

Further info

a visual guide to the project